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Why Matchmaking Is the Perfect Solution This Valentine’s Day

January 23rd, 2025 | By Trelawney

In recent years, there has been an uprising among singles against the harsh and disposable nature of online dating. The desire for romance has made a comeback! In an often unstable and daunting world, there is an increasing demand for comfortingly reassuring romantic comedies and novels. So, let’s look at why matchmaking is the perfect solution this Valentine’s Day.

If, like the team at Elect Club, you love ‘love’, you are unlikely to want to settle for mediocre romantic relationships. Finding a really special partner can be incredibly difficult. Serial daters have adopted a ‘next, please’ mentality – this is problematic for singles who want to find a genuine and meaningful connection. Many dates feel more like job interviews where two people ask each other questions like ‘What are you looking for?’, ‘Where do you see yourself in five years?’ There’s little or no chance of romance blossoming in such a sterile environment. Modern dates often leave singles feeling disconnected and unfulfilled. For many, online dating is a lonely and isolating experience. For this reason, singles who are serious about finding love are increasingly turning to personal matchmaking.

The truth is, without the support of a professional matchmaker, modern dating involves a lot of wasted time and disappointment. What starts out as a romantic fantasy often results in lonely hearts realising that they have been reduced to just another possibility on a shelf packed with eager singles. There is something dehumanising about being judged on a couple of images and stats. This is why people are turning to fiction to keep their romantic dreams alive. When we see a sweet and genuine love story play out on screen, hope is re-ignited. When we scroll through Instagram, watching devoted couples having fun together, we feel that this could be attainable for us too. But true love doesn’t have to be just a fantasy – it really does exist – so why not give yourself the best chance of finding it?

What Are the Benefits of Professional Matchmaking?

The key benefit of matchmaking is that you will receive expert guidance and personalised attention in a way no dating site or app could equal. As part of the matchmaking process, in depth interviews are conducted to gain an understanding of your values, lifestyle, relationship goals and deal-breakers. Instead of being just another set of stats, you are treated as a well-rounded human being with your own quirks and nuances.

Based on your personality and preferences, matchmakers will identify matches they feel you may be interested in. This means you don’t have to waste time and effort endlessly sifting through profiles. Matchmaking agencies like Elect Club also offer dating coaching services, offering valuable guidance and advice on key topics such as communication and potential challenges.

Matchmaking agencies usually make privacy and discretion a priority, ensuring that your personal information remains confidential. This reduces your public exposure and helps to avoid potentially embarrassing encounters.

One of the biggest differences between matchmaking and online dating is the focus on quality above quantity. If you are used to online dating profiles piling up in your inbox, you will find matchmaking works at a more selective, authentic pace.

Matchmaking offers enhanced safety and security. Most reputable matchmaking agencies will conduct some form of check on each client – ie. verification of address and financial stability. This personalised approach reduces the risk of coming into contact with scammers, liars and fantasists and provides a safer and more secure experience. If red flags do arise, you will have the support and guidance of your matchmaker and dating coach to navigate tricky situations.

By joining a professional matchmaking agency, you are improving your likelihood of finding a happy long term relationship. Matchmakers focus on genuine compatibility, shared goals and values. By presenting you with compatible matches, they encourage more meaningful and authentic connections. A matchmaker may also encourage you to expand your preferences beyond your normal ‘check-list’. A professional may be able to see where you have been going wrong in the past and will gently make suggestions.

It is important to remember that modern matchmaking is not stuck in the past. While rooted in traditional values, a contemporary agency like Elect Club will use technology to enhance the service. Our systems are constantly evolving but we can promise that we will never lose our human touch!

As Valentine’s Day approaches, joining a matchmaking agency may be right for you if you are serious about finding a long-term potential partner; you value personalised attention and guidance; you prioritise privacy and discretion; you are willing to invest in a professional service; you are looking for a more efficient dating experience.

Choosing the right agency is crucial. Do your due diligence and research potential agencies. Choose an agency that values transparency and communication by sharing conversations about the agency’s approach. Ensure the agency adheres to ethical and safeguarding practices.

Where Did Valentine’s Day Stem From?

Valentine’s Day is a global celebration of romantic love. Despite the commercialisation of this special day, it continues to be welcomed by many as an opportunity to focus on the love we feel for those we cherish.
The origins of Valentine’s Day lie in a mix of ancient traditions, festivals and evolving cultural norms including –

Courtly Love

During the Middle Ages, the rules of ‘courtly love’ emerged, emphasising idealised and often unattainable romantic love. This romantic ideal began to intertwine with Valentine's Day celebrations, but it was more about expressing admiration and devotion than about an exchange of gifts

Exchange of Love Letters

The tradition of exchanging love letters gained popularity during the 14th and 15th centuries. These letters were often decorated with intricate designs and heartfelt messages and were about expressing tender sentiments of love and admiration.

Feast of St. Valentine

The Christian celebration that eventually evolved into Valentine's Day honoured one or more early Christian martyrs. These saints were associated with love and compassion, but the focus was more on religious devotion and less on romantic love.

While the core elements of exchanging gifts and expressing affection remain, Valentine's Day traditions have evolved over time -

  • Romantic dinners and days out are now commonplace.
  • The exchange of flowers, especially roses, has become a significant tradition.
  • Gifts like jewellery, teddy bears, and chocolates have gained popularity.
  • The focus has expanded to include expressions of love for family, friends, and even pets.

What Are the Best Ways to Create Sweet Valentine’s Moments?

Why not move away from the commercial aspect of Valentine’s Day and make a return to more thoughtful sentiments in order to celebrate loved ones?

Create a personalised photo album or a digital slideshow featuring your favourite memories together.
Write a heartfelt love letter expressing your feelings and reminiscing about your favourite moments together.
Pack a basket with delicious treats, a cosy blanket, and a bottle of wine. Find a scenic spot in a park or by the beach and enjoy a magical picnic under the stars.

Find a secluded spot away from city lights and spend an evening stargazing together. Bring along a telescope and learn about the constellations.

For an unforgettable experience, book a hot air balloon ride. Enjoy breath-taking views of the surrounding landscape while sipping champagne.

Offer to help your loved ones with household chores, run errands, or simply spend quality time together doing something they enjoy.

Remember, the most important ingredient for a romantic Valentine's Day is genuine affection and a willingness to show your love. No matter what you choose to do, make sure it comes from the heart and reflects your unique relationship.

It’s Time to Find Love! Try a Personal Matchmaking Service

If you are genuinely single and ready to find love, the team at Elect Club will be very happy to talk to you about how our matchmaking services work. We combine all of the benefits of modern technology with human professionalism and experience. Our team of dating experts have decades of combined knowledge and understanding. If you value a nurturing and honest approach to dating, we might just be your perfect fit!
We offer a comprehensive service covering everything from creating a professional dating profile for you, taking fabulous portrait photographs for your profile, offering friendly and sensible dating advice and finding wonderful potential matches!

Our service is discreet, meaning that your profile will not appear online and your personal information will be safe-guarded. In short, we take the stress out of dating for you! We do the hard work, leaving you free to enjoy exploring new connections. You are likely to find both friendship and romantic connections during your Elect Club journey, expanding your social circle and confidence.

The best way forward in your dating journey is to share an informal chat with one of our dating professionals to discuss how a personal matchmaking agency could change your dating game. If you are serious about finding love, why not start 2025 with a call to Elect Club to tell us about your wants, needs and goals. Alternatively, you can fill out our easy contact form and a member of our matchmaking team will be in touch shortly—we will be happy to let you know if we can help you set out upon a new path towards love.